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PPC for Aesthetic Surgeons: Tips to get Patients 3


Written by Emel Gerdaneri.

PPC for Aesthetic Surgeons: Tips to get Patients 3 

How Do I Find Keywords?

keywordThere are several ways to find the best keywords. You can use keyword search tools or work with a digital marketing agency to save time and energy.

If you have chosen your keywords correctly, your website will appear when a potential patient searches for “rhinoplasty Istanbul”.

You pay $5 each time a potential patient clicks on your page. (Figures are hypothetical)

Again, hypothetically, if you budget $100 per day, you'll get about 20 clicks per day with high volume. You will pay $3,000 for 600 clicks for a month.

The goal is to convert those clicks or potential patients into patients who convert to treatments.

How Do I Use Google Ads Effectively?

google advAlthough Bing and Facebook are growing in popularity, Google Ads is still the most popular PPC tool. In just a few steps, you'll have a live ad promoting your business.

Google Ads also lets you set budget limits, so you never go over budget.

To create your first Google Ads, you must first create an account. After doing this, you need to:
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  • Set a Goal

Want more calls or more visits from interested patients? Or is your main focus on driving patient traffic to your website?

  • Choose Your Location

Is your plastic surgery practice primarily for local patients or for foreign patients?

  • Design Your Ad

Describe your plastic surgery practice in 3 short sentences. What is your slogan? You can also add images to make your ad stand out and more attractive to patients.

  • Set a Budget Limit

Decide how much you want to pay for the monthly PPC. Google will show you the estimated clicks for your chosen budget.

Actual number of predictions Don't forget to check back at the end of the month to see if it matches.

  • Choose Your Keywords

Bid on specific keywords using a keyword search tool.

  • And Get Started

When you're ready, your ads will start appearing on Google search, Google Maps, and other affiliate sites. You pay your predetermined offer when a patient clicks on your website.


Written on 06/07/2022

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Last Update: 06/07/2022

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