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PPC For Aesthetic Surgeons: Tips To Get Patients 2


Written by Emel Gerdaneri.

PPC for Aesthetic Surgeons: Tips to get Patients 2 

Although Google is the most popular search engine, Bing, Yahoo Search Marketing, and Facebook all offer PPC Advertising. Regardless of the search engine or ad type, your post will usually appear similar to other free posts, but higher in the results list.

The only difference is that most platforms will label a PPC post as "sponsored" or "promotional".

Google Ads also lets you use Google Maps and PPC to reach local patients.

Often, due to budget constraints, advertisers may have to choose between Facebook Ads and Google Ads. While Facebook Ads allow you to gather more information about the habits of your potential patients, in most medical applications Google Ads will reach more patients at a lower cost.

Forbes looked at the figures for one gym and revealed that Facebook Ads gained 103 memberships with 150,000 impressions but cost $11 per conversion.

Google Ads was more successful, gaining 200 memberships for just $4 per conversion.

How Does the System Work?

system workThe basis of PPC Advertising is Online Auction. All major search engines use an automated process to determine the relevance of keywords.

You will need to bid for relevant search terms or keywords in the auction for your app.

For example, a plastic surgeon specializing in rhinoplasty in Istanbul may offer 5 dollars for "rhinoplasty Istanbul".

The higher your bid, the higher your ad will appear on Search Engine Result Pages (SERP). Other factors that can affect your SERP include quality score and ad extensions.


Written on 01/07/2022

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Last Update: 01/07/2022

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