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Search doctors by reviews and ratings Ask your question to doctors Consult with a doctor online or in person Write a review about your aesthetic journey

Plastic Surgery Marketing Made Easy With These 7 Tips


Written by Emel Gerdaneri.

Plastic Surgery Marketing Made Easy With These 7 Tips 

Want to attract more patients to your clinic or have your name heard but don't know where to start?
digital marketing
Reaching new patients who are interested in plastic surgery is now much easier than before, because almost everyone has a desktop computer or mobile phone at their disposal.

According to studies, 77% of people in the world report that they are online every day.

As internet usage increases around the world, digital marketing has become an integral part of the growth strategy of estheticians.

Aesthetics ads, online reputation management and search engine optimization, and more…

Here are 7 ways to engage new patients with proven marketing techniques

1. Optimize Your Website For Search Results

 

optimize your website
Most people use online search engines to find medical providers.

Because cosmetic surgery involves changes in one's personal appearance, patients interested in your services rely more on search engines like Google or Yahoo and marketplaces like Newlyme to quickly access information about plastic surgery procedures, analyze before and after photos, and compare online reviews.

Make sure your website has information about you, your practice, and your plastic surgery services, as well as contact information and patient references.

Organize your site in a way that makes it easier for search engines and potential patients to find it.

2. Have a Profile On Important Online Media

newlyme profile
Online profiles on media like Newlyme and Google My Business help increase your web presence and increase your chances of appearing organically in search engine results.

Make sure all your app information is up to date. If the information is out of date, it can hurt your search engine rankings and cause confusion for potential patients.

72% of patients use online reviews as their first step in finding a new doctor. You can ask your patients to write comments on these channels.

3. Advertise on Search Engines and Social Media Channels

social mediaOnce you've optimized your web presence, boost your plastic surgery marketing with paid ads.

Paid ads appear above organic listings with selected keywords in search engines and social media feeds, even if they don't follow your account yet.

Placing plastic surgery ads on search engines or social media channels helps your app stand out, especially considering it's a competitive market for plastic surgeons.

Not only will you increase traffic to your website, but you can target your ads to reach people who are searching for your services and who live in your area, increasing the potential for potential patients to come to your site.

4. Write Blog Posts About The Services You Provide

blog
Content marketing is an integral part of plastic surgery marketing to increase potential interest in a product or service by creating valuable content.

The more quality content you have on your site, the higher your chances of appearing in searches on Google. Think of it as building a wider network.

Try writing a blog with specific keywords related to the plastic surgery services you offer or perhaps some innovative tool you use.

Competently writing about your plastic surgery services will help establish you as a subject matter expert and increase your level of trust among consumers.

5. Add Forms To Your Web Pages

forms
People looking for more information about treatments and wanting to give you their contact information are more likely to get sick than people who stumble upon your content by accident.

Add an online form to your site to collect contact information for potential patients who want to request an appointment or consultation.

This will also give you an audience of interested users that you can target with an email campaign, offer or other marketing tactics.

6. Create an Instagram Account

Instagram account
Instagram can change the game for your marketing. The visual nature of this social media platform is compatible with an aesthetic specialty such as plastic surgery.

A great place to explain various plastic surgery procedures and show positive results.

Instagram is also an ideal platform to engage with Millennials, a group increasingly interested in cosmetic surgery services.

According to the American Academy of Facial Plastic and Reconstructive Surgery, there is a fairly rapid increase in cosmetic surgery services among patients under the age of 30.

7. Share Positive Results Using High Quality Images On Your Website and Social Media Accounts

postBefore choosing a cosmetic or reconstructive procedure, patients should review their doctors online and look for examples of their work. it is probable.

An analysis of online breast augmentation reviews published in the medical journal Plastic and Reconstructive Surgery was performed.

It showed that around 70% of online reviews mention aesthetic results, an important consideration for cosmetic surgery patients.

Include positive testimonials on your website and social media accounts because your potential patients will want to see them.

Use high quality images whenever possible as they look more professional.

Click to promote your profile and connect to the right patient at Newlyme.


Written on 18/03/2022

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Last Update: 04/07/2022

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