Google Ads Tip for Plastic Surgeons: Optimize Your Landing Pages
Written by Emel Gerdaneri.
Google Ads Tip for Plastic Surgeons: Optimize Your Landing Pages
For your company to be successful in Google Ads, you must put your ads on top-quality landing pages that can convert visitors into patients.
It's a simple concept, but one that many marketers overlook or don't know how to do.
So what makes a landing page effective? An effective landing page is one that provides information about what the user is looking for in the first place; in other words, it is an extension of the advertisement itself.
This way, users can continue to explore the topic of initial interest without leaving your site.
Use a Clear and Prominent Call to Action
Make sure there is a clear path for users to follow. Your call-to-action button should stand out from the rest of the page and be clear what happens when someone clicks it (for example, "Get Price Now").
Relevant Content
The content on your landing page should reflect the ads you run. If your ad is about breast aesthetics, do not link to a page about rhinoplasty. People will get confused and leave your site.
Use High-Quality Images
But it's not just the visual quality, it's also The relevance of the image to your content. Choose the right image so people know they're in the right place.
Make Sure It Loads Fast
Everyone exits instantly from a slow-loading page, don't wait. That's why you should make sure your page is optimized for fast loading and loads fast on both desktop and mobile devices.
Written on 14/03/2023
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Last Update: 14/03/2023