The Increasing Demand for Medical Treatments During the Pandemic Period
We always see our favorite actors or television stars shine with the help of cosmetic surgery. They all look younger and healthier. Some go to extremes, while others prefer more natural results.
In the past, cosmetic procedures were thought to be a subject only made by celebrities, but now many people benefit from aesthetic treatments and the numbers are increasing.
When we look at the statistics announced by the American Association of Plastic Surgeons, 18.1 million cosmetic procedures and 5.9 million reconstructive procedures were performed in 2019.
92% of the 18.1 million cosmetic procedures were women, and 8% were men. If we look at the age ranges, 49% of them are in the 40s.
The Top Five Cosmetic Surgeries Performed Most in 2019
While the top five cosmetic surgeries performed most in 2019 are breast augmentation, liposuction, rhinoplasty, eyelid surgery, face lift, non-surgical treatments including botulinum toxin type A or Botox, dermal fillers, chemical peels, laser hair removal, IPL treatments.
We look forward to the 2020 data. The pandemic caused the aesthetic treatments to stop from time to time, just like all other sectors.
However, when the bans were lifted and controlled treatment practices were implemented, very serious explosions and intense demands occurred. We talked about this situation with Physician Sevgi Ekiyor MD:
“With the pandemic that kept many of us out of power from the gym, from occasional work, we had much more time to focus on our flaws.
There have been those who accelerated the home exercises, those who made gourmet trials or completed the tasks that they had planned but could not perform for a long time...
Moreover, in all the video interviews made to connect with businesses or family during this period, we were thoroughly familiar with the details we did not like or even notice before. As a matter of fact, this motivated everyone to get help from aesthetic treatments.
Yes, we all stopped in the first periods and tried to understand the issue. We listened to the advice of health authorities. Then, after taking precautions, we started to perform the treatments.
Patients Need Some Time to Return to Work
Another reason for the increasing demand for cosmetic treatments during the pandemic period is related to the quarantine periods.
Patients need some time to return to work after having a procedure. This is especially true in surgical treatments.
This can range from a day or two to even a few weeks after an operation such as a face lift. This dynamic has changed with the pandemic.
People not only work from home, but they routinely wear masks in public. So these two factors made facial aesthetic procedures more popular.
However, the popularity of medical treatments that do not bleed much, or even no bleeding, has increased much more than surgery, because it is always necessary to consider the risk of transmission.
All these fillers, for example, the Thread Lift instead of a face lift, nose fillers instead of rhinoplasty, neuromodulators, injections that help to remove wrinkles such as botox, immune-boosting serums such as vitamin C, glutathione, ozone therapy have also become trends.
We Can Reduce This Risk
Of course, we all have concerns about the risks of being exposed to COVID-19. However, when necessary measures are taken by everyone, we can reduce this risk considerably.
For example, at Sevgi Ekiyor Clinic, I and my staff take very strict social distance measures above all.
We take into account the guidance of health authorities and apply them meticulously.
We pay close attention to the appointment times and make treatments that start and end at the exact time in order to avoid accumulation.
We regularly have Covid tests and ask for vaccines from our patients who come to our visit.
Of course, there are some measures we use such as hand disinfectants and temperature measurements… "
Written on 30/11/2020
Last Update: 08/06/2022