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4 Tips For Finding The Right SEO Expert

Written by Emel Gerdaneri.

4 Tips For Finding The Right SEO Expert

Now that you know some of the benefits of hiring an SEO Specialist, it's time to find it…

To help you with this, we have compiled a few tips.

1. Know Some SEO Basics and Define Your Goals

defineWhile it may seem counterintuitive, it's a good idea to learn some SEO basics yourself before hiring an expert.

Knowing the basics will help you define how you want an SEO campaign to look and what you want to achieve.

For example, having the goal of just getting 'more traffic' is a bit of a stretch. Instead, try to define how much new traffic you want to be brought in a given time period, for example, 'I want to increase my web traffic by 15% in the next 12 months'.

The more specific your goals are, the better. By defining your goals and objectives, the SEO expert you work with will be able to give you a much clearer understanding of whether your goals are realistic and can be achieved.

2. Get Suggestions From Your Colleagues

suggestionsThe easiest way to find a reliable SEO Specialist is to ask your professional network: other doctors.

It's always best to have a colleague refer you to someone because he is pleased that he is recommending it to you.

3. Check Review Sites

searchDifferent sites can give you detailed lists of the best SEO Agencies and Professionals in your area.

The fastest way to do this is to type 'best SEO agencies' into Google, click the first link. You find a list of top SEO companies in your area.

By reviewing SEO experts or companies you want to hire and narrowing down the options, you can find the right one.

4. Check Opinions and Case Studies

opinionsYou may find that checking reviews from a company or SEO professional is enough, but you may want to check out testimonials and case studies to delve deeper into their services and processes.

What questions should you ask an seo expert before hiring?

Once you have shortlisted potential SEO experts or companies you want to work with, you can begin the interview process.

As with any interview, it's a good idea to prepare a series of questions that you can ask your candidates.

The purpose of these questions is to better understand the services the company/individual provides, to see if they will get the results you desire, and to discover which specialist is best suited for you.

Here are some examples of questions to ask…

Do You Have Experience In My Industry?

experiencaSEO is not a one-size-fits-all venture, and the time it takes to see meaningful results can vary from site to site.

Ask any potential SEO expert you're considering working with about their previous experience with your industry/business. This will give you more information about whether the candidate can help or not.

It will give a clear idea.

Can You Share Information About Your Past Customers and Results?

share informationIf you have already reviewed past case studies of a candidate's work, this question may not be necessary.

An experienced SEO professional or company should have resources they can share to show you their previous results for clients, so don't be afraid to ask.

In Which Areas Of SEO Are You An Expert / What Are Your Most Important SEO Techniques?

areas of seoAsking about SEO areas and techniques a candidate specializes in will help you determine if they are right for your business.

An experienced SEO expert should have no problem describing the SEO techniques or field they specialize in and how to use those techniques to improve your website's search engine ranking.

As we mentioned earlier, try to be specific about the results you want to achieve. Doing so will help you weed out candidates who aren't right for your business, while also giving you an idea of ​​how realistic your goals are. 

Working with an SEO specialist is an important decision for many website and business owners.

SEO is a core part of any business's digital marketing strategy, and while SEO is a long process, it is a necessary investment for those looking to improve their site's rankings and increase revenue.

If you are considering working with a dedicated SEO specialist or team of experts, you need to properly vet the candidate or team.

By asking relevant questions and clearly defining achievable SEO campaign goals and a long-term strategy, you can make sure the SEO expert you're working with is aligned with your long-term goals.

Written on 17/08/2022


Last Update: 17/08/2022

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