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4 Essential Beauty Trends for 2023 from Trendalytics


Written by Emel Gerdaneri.

4 Essential Beauty Trends for 2023 from Trendalytics

Trendalytics has released its latest Beauty Prediction report; Here's a look at what's trending in 2023.

Trendalytics' 2023 Beauty Forecast report identifies 4 key beauty trends: New Natural, Nocturne, Futura, and Verano.

These four key trends could soon affect everything from hair and makeup to materials and packaging colors.

What is Trendalytics?

TrendalyticsTrendalytics is a "brand intelligence platform". His team uses a special algorithm to identify themes. Trends are categorized as 'emerging' or 'safe bets' based on where each is in its lifecycle.

In each trend story below, several trends are noted and whether it is an 'uptrend' trend or a 'safe bet'.

Trendalytics explains that emerging trends are likely to grow as safe bets are on the rise and are expected to continue.
 

Trendalytics' Beauty Forecast 2023

trend

4 Important Trend Stories

1- New Natural

new naturalThe New Natural trend is all about hydrating formulas, slick hair, minimal makeup, and a fresh color palette that includes Ice Blue, Taupe, and Peach.

Trendalytics states it's an "advanced clean" look, which stands for "inclusivity and enhancing what makes us unique."

The 'New Natural' trend, skin care ingredients, pure formulas… Check out the #CleanLook hashtag on TikTok, which has more than 93 million views.

Trendalytics' report also includes Dr. Barbara Sturm also mentions a few skincare brands that have gone into hair care, such as Drunk Elephant and Sunday Riley.

2- Night

Nocturne"Nocturne" is a trend direction that "finds beauty in everything after dark," according to a report by Trendalytics. Think grunge includes the reinvented "Indie Sleaze".

The report states that HBO's Euphoria exemplifies this trend and has "successfully created its own aesthetic identity."

Trendalytics features deep hues combined with bright colors "to reflect the dichotomy of glam and grunge". Lime green, onyx, and burgundy are shown.
 

3- Future

Futura"Futura" is about meta-universe, unexpected and holographic endings. Turquoise, Silver, and Virtual Purple represent a "technology-infused palette" with "digitally enhanced hues," according to Trendalytics.

Beauty brands embrace surrealism and NFTS; what's next? Virtual makeup.

4- Verano

verano"Verano" is about reconnecting with nature, natural ingredients and rituals rooted in Latinx culture. The colors are a tropical palette such as terracotta, bright marigold and deep sage.

Think textured hair, minimal makeup, and nautical-inspired scents. Global influences will also be a factor, such as vibrant markets and street art in India, Madagascar and Mexico.

“For Gen Z, tackling the climate crisis is a priority and their purchasing decisions reflect this,” the report says.


Written on 23/12/2022

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Last Update: 23/12/2022

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